Tidal UI/UX Design Concept

The birth of TIDAL music streaming service is set to shake up the industry. We saw this as an opportunity to take the app a step further. We re-designed the interface and presentation for a more fluid, dynamic and content-driven experience. Believe it or not, everything you’ve seen before you was designed in 8 hours. We woke up, saw the hashtag #TIDALforALL and heard that JAY Z was making an announcement at 5pm. This sparked the race to create a new visual concept for TIDAL at the same time of the announcement. We hope you enjoyed.